Digital careers that didn’t exist before


The ever changing world of work is exciting and forces people to think out of the box. Sometimes it might make more sense to enrol for specific skills and not for a specific course. The basket of skills you bring to the table can then close a gap that no one even knew existed, thus creating a new job. The following are jobs that didn’t exist before Online Digital Marketing. 

Social Media Manager
This is a person that looks after a brand/company’s social media pages (Facebook, LinkedIn, Twitter, Pinterest, Instagram etc.). They know the brand very well and design a social media strategy that’s in line with the brand identity, target market and that will increase followers. They will interact with users/followers, do posts, run campaigns and product launches, look after SEO and handle paid-advertising.

Blogger
A blogger is someone who writes about anything they are passionate about and want to share with the world. It could be about a specific hobby or about an experience. Companies or brands might start paying you for your articles. Read more about blogging as a career. 

SEO Specialist (Search Engine Optimisation)
A SEO Specialist will make sure that the company’s website and any content that they publish are optimised for search engines. In other words, they make sure the company uses the right words in order for search engines like Google or Bing to bring their website up when someone searches for a product/service that they provide. The earlier in the search results a site is the more people will visit the site. 

App Developer
This is a person who writes computer programs to meet specific requirements. With people accessing sites/product pages from their mobiles, it often makes sense to build an app for the public to engage with the brand/products. They will be responsible for requirements capture and testing, in contrast to the term programmer.

App Designer
Mobile/App designers work closely with user experience (UX) designers and user interface (UI) designers to apply their designs to mobile interfaces. They make what the user see pretty and make sure that the brand identity is recognisable.

Digital Marketing Specialist
A Digital Marketing Specialist focuses on search engine optimisation (SEO), paid search (PPC), display media, social media and shopping feeds. They can market a company/brand/website in many ways other than the conventional television or radio adverts. 

Digital Analyst  / Web Analytics Manager
They look at statistics and the engagement from the users to draw up reports that evaluate the effectiveness of content, posts and campaigns. The insights they get help companies to improve their marketing. They often make use of polls, surveys and interviews to get a deeper understanding of what clients want. 

Online Content Producer
Other names for an online content producer can be web producer, publisher or online editor and they oversee the making of the content for a company’s website/app. They create, edit and arrange the content, whether it’s text, videos, audio recordings or images that goes onto the website. They don’t look after the technical aspects of the website. 

Courses that didn’t exist before Online Digital Marketing, include:

  • Diploma in Digital Marketing
  • Google Adwords Certification Course
  • Social Media & Virtual Community 
  • Certificate in Mobile App Development

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